We created product and lifestyle photography for YOGO’s updated product line, showcasing their new visual identity and packaging. The shoot emphasized sustainability and inclusivity, featuring diverse models, bold backgrounds, and natural elements to highlight the unique features of their eco-friendly yoga gear.
Products: yoga mats, foam blocks, pins, foam rollers, water bottles, knee pads, cork blocks, Ultralight Long mats, Reco mats, Revive mats, smudging kits, and mini knee pads.
To support YOGO’s website update and align with their bold new visual identity, we created vibrant lifestyle photography that showcased their eco-friendly products in use.
The creative direction emphasized modern, forward-thinking aesthetics with YOGO’s core colors—orange, magenta, sky blue, and green—paired with natural elements. Professional models, stylists, and props were selected to highlight the brand’s inclusivity and sustainability. Over a three-day production shoot, we captured dynamic imagery that demonstrated the usability and versatility of their products, including yoga mats, foam blocks, foam rollers, water bottles, and knee pads, in bold, engaging settings.
Styled with bold backdrops and natural elements, the imagery seamlessly complemented the brand’s vibrant color system.
Each product was captured as a web hero, lifestyle category image, detailed product shots and a creative GIF.
Results
A comprehensive library of high-resolution images—including lifestyle shots, detail views, and engaging product GIFs.
Optimized for web, social media, and print, these assets ensured YOGO’s marketing materials perfectly reflected their refreshed brand identity.
