We crafted a high-end brand identity for White Rabbit LA, highlighting their expertise in immersive, magical entertainment. Through a facilitated brand strategy session, we established a cohesive direction and developed a sophisticated visual identity, ensuring consistency across event invitations, marketing materials, and client touchpoints.
The facilitated brand strategy session was pivotal in defining White Rabbit LA’s overall brand direction.
Through in-depth discussions, we explored the brand’s unique offering, its target audience, and the desired positioning within the luxury event market. The session allowed us to clearly articulate the brand’s voice and personality, ensuring it resonated with high-end event hosts looking for immersive and magical experiences.
The brand book created during this phase became the central reference for all subsequent design work, ensuring consistency in voice, visuals, and messaging across every touchpoint.
Building on the established brand strategy, we developed a cohesive visual and verbal identity that captured the luxury and immersive nature of White Rabbit LA’s experiences.
A versatile logo suite was essential for flexibility and consistency. The primary mark ensured maximum visibility, while secondary marks added adaptability for specialized applications, maintaining the brand’s luxurious appeal across all touchpoints.
The symbol, a minimalist side-profile rabbit, was designed to symbolize sophistication and mystery. Its sleek form and clever use of negative space embody the brand's dedication to creating immersive, high-end experiences.
Results
Following the launch of the new brand identity, White Rabbit LA experienced a significant growth in bookings, increasing from one show per month to an average of eight shows per month.
This success highlights the power of a cohesive, high-end brand in attracting and engaging clients.
