Collaboration with Mary Overlie and Fallon Press brought Standing in Space: The Six Viewpoints Theory & Practice Manual to life, a seminal work that deconstructs the elements of theater and dance to unlock new creative possibilities. This comprehensive project encompassed the design, production, marketing, and distribution of the book, ensuring Overlie's groundbreaking educational framework reached both academic and creative audiences.
The entire design process for Standing in Space was carefully managed to honor Mary Overlie’s artistic vision.
From conceptualizing and crafting the cover design to developing an intuitive and elegant interior layout, every element of the book was meticulously considered. A key highlight of the process was the restoration of 35 historical photographs, seamlessly integrated into the design to preserve and celebrate the rich history of the Six Viewpoints framework.
The final result was a stunning 212-page soft-bound edition that balanced visual artistry with clarity and accessibility.
LAUNCH & ROLL-OUT
Press releases were crafted and distributed to key media outlets, effectively reaching academic and creative institutions worldwide.
Custom event marketing materials—including posters, invitations, and digital ads—ensured the book’s launch events were well-publicized and impactful.
For live events, motion graphics and dynamic visuals added an engaging multimedia experience. These events, hosted at prestigious venues, featured panel discussions, live performances, and readings from Standing in Space.
Post-launch, the book’s rollout was coordinated to key institutions globally. Through targeted outreach and strategic partnerships, the Six Viewpoints framework reached its intended audience, from universities to performing arts organizations.
Results
30,000 copies printed for the first edition, with 15,000 pre-orders shipped to key institutions worldwide.
"[Burke & Syme] were my right hand throughout the production and distribution of Standing in Space. Their unwavering support, meticulous attention to detail, and brilliance were instrumental in bringing this lifelong dream to fruition. I couldn’t have achieved this milestone without their support. Thank you."
Mary Overlie, author and visionary behind the Six Viewpoints
