We developed distinct visual identities to differentiate Prime’s sub-brands: Performance and Physio. The project included rebranding, a marketing strategy to promote their services, custom merchandise, digital content, and animations to drive engagement and support growth.
We created two distinct sub-brands under the Prime umbrella—Performance (strength and conditioning) and Physio (physical therapy and rehabilitation)—while ensuring seamless alignment with the overall Prime brand.
Each sub-brand was given its own logo, color scheme, and iconography, ensuring that while they stood apart in their messaging, they remained unified in their typography and brand structure.
The logos utilized the same typography and visual elements to maintain overall consistency, while the color palettes and iconography helped distinguish the unique services.
Prime Performance: Focused on gym and personal training services, we used teal as the primary color to represent energy, vitality, and movement.
Centered around physical therapy and rehabilitation, Prime Physio introduced rust as the primary color, conveying warmth, healing, and care.
PRODUCT & PACKAGING
We designed a custom line of protein powders and workout supplements, along with branded merchandise such as shaker bottles and gym apparel.
This product line not only created a new revenue stream but also reinforced Prime’s dedication to supporting their clients’ health and wellness both inside and outside the gym.
SOCIAL MARKETING
We executed a comprehensive marketing campaign, combining print and social strategies.
This included event flyers, posters, and social media graphics to highlight the grand opening of their custom gym. Additionally, we created motion graphics and video content to promote the gym and physiotherapy services, driving interest and engagement across social platforms.
Results
Cohesive digital and social media campaigns boosted brand recognition, while the successful launch of the protein powder line created a new revenue stream and enhanced client loyalty, reinforcing Prime’s reputation as a leader in health and wellness.
