We worked with BioSqueeze Inc., a leader in biomineralization technology, to create a brand identity that aligned with their mission of eliminating methane leaks and enhancing well integrity in the oil and gas industry. Their original logo, created without a foundational branding session, failed to convey their expertise or align with their innovative, environmentally responsible vision.
A comprehensive brand strategy session, facilitated by our marketing partner, shaped the firm’s evolved vision, values, and the development of a compelling tagline.
This process refined the visual identity with an expanded color palette, modern typefaces, updated imagery, and a fresh graphic system designed for consistency across all touchpoints. The updated branding was applied seamlessly to digital platforms, marketing collateral, and communication materials, creating a cohesive and impactful visual presence, all encapsulated in a detailed brand book.
Original Logo
Evolved Logo
The updated logo reflects the cutting-edge, scientific precision of biomineralization. Its hexagonal crystal form, seen in the "Sealed Well" logo, signifies the company’s focus on sealing wells and reducing emissions. The logo’s sleek, modern design is versatile, easily adaptable across all platforms, and visually communicates BioSqueeze’s technological capabilities.
Results
Since the brand relaunch, BioSqueeze has strengthened its market position and received significant funding for expansion.
The newly developed brand identity allows them to maintain a leading position in the oil and gas sector, with scalability across digital and print platforms.
