Audere Partners

Audere Partners is a B2B global operations management consulting firm specializing in industries such as mining, manufacturing, chemicals, aerospace, oil & gas, and renewables. When we started working with them, they were a rapidly growing startup in need of a foundation beyond just having a name and a more sophisticated, integrated marketing and digital strategy. Our team became their trusted creative and strategy team, functioning as an “in-house” resource. Here’s how our partnership unfolded across various disciplines:

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BRAND STRATEGY

A comprehensive brand strategy session, facilitated by our marketing partner, shaped the firm’s evolved vision, values, and the development of a compelling tagline.

This included defining brand perception, the meaning behind their name, logo, preferred future, mission statement, core essence, brand values, brand pyramid, brand promise, brand story, brand personality, and positioning statement.

VISUAL IDENTITY

A cohesive visual system was designed to bring consistency and professionalism.

Initially, the visual identity relied on a flat, bold design system with heavy use of stock imagery. Over time, it evolved into a gradient, animation-focused system, allowing for better customization to portray their complex services and capabilities.

MESSAGING FRAMEWORK

A structured messaging framework was developed to ensure consistency in tone and voice across all communications.

This framework effectively articulated their services and value proposition, delivering clear and concise messaging tailored to leadership across various industries. Distinct divisions by industry and capabilities were emphasized and served as the foundation for structuring the website and marketing.

VISUAL IDENTITY

A cohesive visual system was designed to bring consistency and professionalism.

MESSAGING FRAMEWORK

A structured messaging framework was developed to ensure consistency in tone and voice across all communications.

WEBSITE

The website was designed as a bold, dynamic platform, featuring bright, eye-catching visuals and interactive elements that reflect the brand's innovative positioning.

Its structure was strategically developed to highlight Audere’s capabilities and industries, with a focus on targeted landing pages that address specific personas and optimize user journeys. Every aspect of the website—from design and development to copywriting and animations—was meticulously crafted to engage users and drive conversions. Key functionalities, including hosting, security, SEO compliance, legal accessibility, and lead generation, were seamlessly integrated.

Originally linked to Salesforce for contact tracking, the website later transitioned to ActiveCampaign, offering a more intuitive platform for tracking engagement and automating workflows.

Following the website launch, a series of targeted marketing campaigns were also launched to engage each audience segment, tailored to Audere's specific industries and capabilities.

MARKETING STRATEGY

The strategy served as the foundation for all efforts, linking every channel back to the website to build brand awareness and drive lead generation. Channels such as digital advertising, content marketing, and email campaigns were aligned to ensure consistent messaging and maximum impact. Targeted personas and user journeys were carefully developed, allowing campaigns to guide users through deeper engagement with the website.

An integrated funnel approach was implemented, segmented into four stages: Awareness, Consideration, Decision, and Retention. Awareness initiatives focused on building brand recognition and engaging new audiences. Consideration efforts educated potential clients on services and capabilities. Decision-stage activities provided clear value propositions to convert leads, while retention strategies fostered long-term loyalty and advocacy among existing clients.

CONTENT MARKETING

Knowledge-driven content creation positioned Audere as a thought leader by delivering diverse, high-quality materials that resonated across all audience segments.

It was integrated throughout the funnel to drive gated thought leadership and engagement. Stakeholders often authored one primary piece of content—whether an article, case study, white paper, or podcast—that was repurposed into multiple formats. This ensured accessibility for visual learners, listeners, and readers, enabling a direct connection with specific audience preferences.

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Case Studies Showcased measurable outcomes and problem-solving approaches Quick Guides Offered FAQs, checklists, and quick-reference insights to use instantly Articles Highlighted expertise and provided actionable insights White Papers Delivered in-depth analyses of industry challenges and solutions Podcasts Shared insights and engaged audiences via major streaming platforms Webinars Shared in-depth insights and fostered direct interaction Videos Presented complex concepts through animations, brand showcases, and interviews

DIGITAL MARKETING

Thought leadership content was integrated across multi-channel marketing campaigns, including Google advertising, email marketing, and social media, to deliver cohesive messaging and maximize impact.

Articles, videos, and other assets created during content marketing initiatives were strategically repurposed into digital ads, targeted email outreach, and social campaigns, aligning with the customer journey and funnel strategy to guide audiences through each stage.

Brand awareness and retargeting efforts utilized display ads, PPC, bumper ads, LinkedIn features, and social media campaigns, further enhancing Audere's reach and strengthening its position within the market.

Google Advertising Display Ads Examples

For high-level leads, we launched a premium direct mail marketing campaign featuring custom-designed video brochures and LED cards. The goal was to leave potential clients with a tangible, memorable impression that reinforced Audere's value and expertise.

DIRECT MAIL MARKETING

Each brochure included a professionally produced, fully animated promotional video that highlighted Audere Partners' brand story and core offerings.

To further personalize the experience, the campaign was followed by industry- and capability-specific LED cards, delivering tailored messaging and content that addressed the unique needs of each recipient. This innovative, high-touch approach effectively captured attention, elevated brand perception, and fostered deeper engagement with key decision-makers.

The partners approached us to develop a system that would improve their operations for employee and contractor HR and onboarding.

EMPLOYEE HR & ONBOARDING SYSTEM

The result was AudereWay, a knowledge repository reflecting their standard practices, processes, systems, tools, and capabilities. This system was set up in two areas: "People," designed for the entire Audere Team, and "Audere Way Manual," tailored for their Consultants.

People: A dashboard for company-wide information, including onboarding, policies, announcements, human resources, and brand resources.

Audere Way Manual: A comprehensive guide for the consulting service value chain process, covering opportunity identification, scoping, analysis, and implementation phases.