We crafted ArMur Consulting’s brand and digital presence to resonate with their global industrial manufacturing, chemicals, and energy clients. This involved developing a bold and distinct visual identity through a comprehensive brand system. Their website was designed to highlight expertise with insights and case studies, while targeted LinkedIn and Google PPC campaigns boosted credibility and visibility.
ArMur Consulting's brand identity needed to reflect its evolution from Audere Partners.
With two of the four original partners moving forward, the brand required refinement, focusing on their next steps while maintaining the integrity of their established reputation. The name "ArMur" was chosen, combining the partners’ last names—Armistead and Murdoch. Their primary value, safety, is central to their brand message, supported by collaboration, integrity, innovation, and respect.
The logo design took the "A" and "M" from the partners' names, locking them together to symbolize partnership and collaboration.
We developed essential communication and sales materials aligned with ArMur’s new visual identity.
This included a professionally designed pitch deck showcasing their services, industries, and client benefits, along with a one-pager summarizing key offerings for quick reference. The suite also featured letterhead, case studies, email signatures, business cards, and articles, ensuring a cohesive and polished presentation across all client interactions.
WEBSITE
To accommodate budget and timing constraints, the website development was split into two phases.
Phase 1: A foundational four-page website featuring Home, About Us, How We Help, and Contact Us pages was launched quickly to establish a digital presence.
Phase 2: Three months later, the website was significantly expanded to include 12 Capability-specific landing pages, a Case Study section, and an Insights (Blog) section with 30+ leadership articles. This phased approach allowed the brand to grow strategically, setting clear KPIs and leveraging early data to maximize SEO and engagement.
The website became a resource-rich platform, housing educational content for both existing clients and prospects, positioning ArMur as a thought leader in the industry.
Hosted on our dedicated WordPress server, the website is continuously monitored with regular updates, security checks, and performance optimization. Since its launch, the site has achieved 100% uptime with zero security breaches, delivering a seamless and secure experience for users.
Results
A three-month comparison of website data revealed the substantial impact of expanding the site with content and capability-specific pages.
User engagement surged, with 75% of interactions tied directly to the capabilities users clicked on, enabling precise targeting for retargeting campaigns. The enhanced site achieved a 605% increase in new users, a 315% boost in engagement rate, and a 425% rise in interactions, particularly with downloadable case studies and thought leadership content. These results underscore the vital role of content-rich pages in driving user engagement and supporting conversion efforts.
