Creative direction focused on sustainability and inclusivity, featuring diverse models, natural textures, and YOGO’s bold color palette of orange, magenta, sky blue, and green. Across a three-day shoot, the full product line was captured in dynamic, stylized environments—showcasing yoga mats, foam blocks, rollers, bottles, knee pads, smudging kits, and more.
Deliverables included a complete product image library for YOGO’s new line—featuring multiple angle shots, lifestyle scenes, and category-specific images for each item.
High-resolution hero images, detailed product photography, and playful GIFs were optimized for web, social, and print. The result was a versatile, brand-aligned visual system that elevated YOGO’s digital presence and supported ongoing marketing campaigns.
Deliverables included a complete product image library for YOGO’s new line—featuring multiple angle shots, lifestyle scenes, and category-specific images for each item.
High-resolution hero images, detailed product photography, and playful GIFs were optimized for web, social, and print. The result was a versatile, brand-aligned visual system that elevated YOGO’s digital presence and supported ongoing marketing campaigns.
