White Rabbit LA sought to define its approach to luxury immersive entertainment through a focused brand evolution. This involved a strategic assessment of its foundations, a clear articulation of its market position, the development of a resonant voice, and the creation of a sophisticated visual identity. The outcome was a strengthened brand that resonated with its target audience and drove significant growth.
A strategic brand session established White Rabbit LA's core.
Through in-depth discussions, we explored the brand’s unique offering, its target audience, and the desired positioning within the luxury event market. The session allowed us to clearly articulate the brand’s voice and personality, ensuring it resonated with high-end event hosts looking for immersive and magical experiences.
The brand book created during this phase became the central reference for all subsequent design work, ensuring consistency in voice, visuals, and messaging across every touchpoint.
A versatile logo suite was essential for flexibility and consistency.
The primary mark ensured maximum visibility, while secondary marks added adaptability for specialized applications, maintaining the brand’s luxurious appeal across all touchpoints.
The symbol, a minimalist side-profile rabbit, was designed to symbolize sophistication and mystery. Its sleek form and clever use of negative space embody the brand's dedication to creating immersive, high-end experiences.
Following the launch of the new brand identity, White Rabbit LA experienced a significant growth in bookings, increasing from one show per month to an average of eight shows per month.
