Brand Experience & Growth
A Year of POS Storytelling for City Brew’s 20th Anniversary
We developed a year-long point-of-sale (POS) marketing campaign for City Brew Coffee, celebrating their 20th anniversary while showcasing seasonal offerings.
The campaign included six bi-monthly launches with targeted messaging and promotional materials—posters, menu boards, signage, packaging, and social media graphics—tailored for 22 stores and four kiosks. Additionally, we designed the Anniversary coffee label and packaging.
Our creative direction for the year-long campaign celebrated City Brew’s 20 years of excellence by focusing on the customers, baristas, community, activities, and products that have shaped its legacy.
Campaign Roll-Out
Promotional materials—including posters, social media graphics, in-store signage, and print collateral—were created for 22 stores and four kiosks.
Each campaign’s visuals reflected City Brew’s brand colors and aesthetic, seamlessly incorporating seasonal themes. Campaigns were strategically timed to launch alongside product rollouts, maintaining consistency across locations and digital platforms.
The year-long campaign really brought our brand to life. It kept our customers excited with every new launch and gave our stores a fresh energy. The 20th anniversary campaign was a standout—it didn’t just drive sales of the limited-edition blend, it reminded people why they love City Brew. We saw a real boost in engagement and loyalty across the board.
City Brew Marketing Director
