Audere Partners, an operations management firm working with enterprise-level clients across industries, approached this project with the goal of redefining their brand from the inside out. They needed a cohesive identity and system—internally and externally—that would reflect the depth of their services, position them as industry leaders, and confidently support future growth. The engagement spanned every layer of branding—from strategy through experience to scalable systems—deeply integrated across the business.
A comprehensive brand strategy session, led in collaboration with our marketing partner, clarified Audere’s vision, values, and long-term positioning.
The session shaped a compelling brand story and tagline while defining key elements such as brand perception, name significance, logo meaning, preferred future, mission, core values, brand personality, and promise. A brand pyramid was created to visually represent the essence of the Audere identity, serving as a cornerstone for all future branding work.
Audere was positioned as a bold, innovative consultancy that combines high-touch advisory with operational rigor.
This strategic shift differentiated them from traditional firms by emphasizing their ability to guide clients from insight through execution. Target personas were identified, and messaging was mapped to journey stages, ensuring the brand met prospective clients with relevant value at every touchpoint.
A structured messaging framework was developed to ensure consistency across all communication channels.
This system articulated Audere’s value proposition clearly and effectively, aligning tone and language across various audiences, from enterprise decision-makers to industry-specific leaders. The messaging highlighted the firm’s deep expertise in transformation, organizational improvement, and industry-specific consulting—tailored by persona, capability, and sector.
Visually, Audere’s brand evolved from a flat, utilitarian design to a gradient- and animation-focused system that better conveyed the firm’s layered services and dynamic approach.
The new identity introduced a rich color system, modern typography, and flexible visual components that enhanced professionalism and adaptability across print, digital, and motion formats. A full brand book was produced to document and guide consistent implementation.
The website was built into a dynamic, multi-page platform that visually and structurally reflected Audere’s capabilities and industry focus.
The new site features interactive elements, custom animations, targeted landing pages, and gated content experiences. Designed to support both inbound traffic and sales enablement, the site is fully optimized for performance, accessibility, and SEO. Post-launch, Audere transitioned from Salesforce to ActiveCampaign for more intuitive contact management, lead tracking, and automated marketing workflows.
Our website makes us look bigger and better than we feel. Definitely gives us the confidence to pursue the bigger fish.
Following the website launch, an integrated marketing funnel was rolled out, segmented into four stages: Awareness, Consideration, Decision, and Retention.
Each campaign was tailored to specific industries and capabilities, guiding audiences through intentional engagement paths. Channels included Google and LinkedIn advertising, email marketing, content syndication, and social media.
Audere’s subject-matter experts contributed long-form content that was atomized into multiple formats—articles, podcasts, videos, and social posts—tailored to different audience preferences.
These assets were distributed across the marketing funnel, supporting campaign efforts and establishing Audere as a thought leader in transformation consulting. Gated content pieces such as white papers and webinars drove lead capture and nurtured prospects across stages of the funnel.
A premium direct mail campaign was launched for high-level leads, featuring custom-designed video brochures and LED cards.
Each brochure included a professionally animated promotional video, followed by a series of personalized LED mailers tailored to industry-specific needs. This high-touch, memorable experience elevated brand perception and improved engagement with C-level stakeholders.
In parallel with external brand work, Audere sought a system to streamline internal operations, onboarding, and consulting delivery.
The result was AudereWay: a centralized knowledge repository designed for two audiences—employees and consultants.
People: A dashboard for onboarding, HR policies, internal updates, and brand resources.
AudereWay Manual: A consulting playbook covering the full service lifecycle, from opportunity identification and scoping to delivery and analysis.
This system created operational clarity, improved onboarding efficiency, and aligned internal teams around consistent processes and brand expectations.
